sorare MLB Season 2
Executive creative director

The Brief: Launch MLB season 2 on Sorare with a fresh design direction and a campaign that will run across all owned and operated Sorare channels. Craft a TV spot that will run on linear TV as well as the MLB network.

Key deliverables: A hero film, product tutorial film, editorial content series, design direction for MLB season 2, MLB NFT cards, and creative toolkit for scalable content creation.

The Product: A free-to-play, social, fantasy baseball game where the top players in the world rank up on the leaderboards with the chance to win cash, ETH, and tickets to MLB matches.

My Role as ECD: Guide and oversee a team of creative directors, art directors, motion designers, and 3D artists to build a fresh look for Sorare MLB.

Creative Direction Ian Liu
Design Ian Liu, Teresa Wozniak, Matt Massarelli, Georgie Yiannoullou, Antoine Christian, Jennifer Joraskie
Motion Graphics Matt Massarelli, Georgie Yiannoullou, Mark Nelson
Photography Alfonso Bui, MLBPA
Photo Retouching Lucky Elephant
Program Manager Katrina Lofaro