FIFA 22: LAUNCH TRAILER
HYpermotion begins
EA SPORTS FIFA
role: Global Creative director
FIFA 22: HyperMotion Begins
Powered by Kylian Mbappé, David Beckham, Zinedine Zidane, Wayne Rooney, Ryan Reynolds, Rob McElhenney, Heung-Min Son, Christian Pulisic, Samantha Kerr, Jude Bellingham, Phil Foden, David Alaba, Trent Alexander-Arnold, Rio Ferdinand, Alex Scott, and more.
Overview:
For the highly anticipated launch of FIFA 22 - our vision was to create a global moment that celebrates week one and fans finally getting their hands on the game they’ve been craving all summer.
Make it Magic
When you’re recreating reality, it feels like magic. Emphasizing the power of HyperMotion technology to perfectly replicate real football, our creative focuses on the magic that happens when football blends together with FIFA22 innovation.
CREDITS
ELECTRONIC ARTS
Senior Director, Head of Marcom Creative: Paul Marr
Global Creative Director: Khoi Phan
Strategy Director: Ben Prout
Creative Director: Sanam Petri
Associate Creative Director: Eric Beard
Senior Producer: Andy Gillooley
Senior Group Producer: Anthony Doyle
PRIVATE ISLAND
Director: Chris Boyle
Producer: Helen Power
Private Island: Edit, VFX Concept
DOP: Ben Spence
No.8 London : VFX, Online, grade
Sound: No.8 London
