FIFA 21: FUTURE STARS
Agency: EA Sports x Vault 49

Creative Concept: Football meets Cyberpunk
Set in a TECHNOLOGY-inspired vision of the future marked by corruption, computers, and internet connectivity, our players are in a race against time to restore order. They Employ their talent and deft skills on the pitch to become the superheroes we need to join in the fight against a cold, corporate and electronic future.

About
The Future Stars campaign in FIFA Ultimate Team highlights the brightest U23 breakthrough talents who have shown high potential but have not yet become established global stars or been released in past Future Stars campaigns.

Strategic Approach
The Future Stars campaign provides us the opportunity to further stamp our authority by defining the brightest young prospects in global football and predicting their future rating potential. We will create bespoke creative for owned, partner, and ambassador channels that will elevate the Future Stars campaign among our core players and introduce it to new audiences.

Team
Creative Agency: Vault 49
Global Creative Director: Khoi Phan
Associate Creative Director: Alex Elms
Marketing Lead: Kevin Strunk
Brand Senior Art Director: Kat Liu